![]() ![]() ![]() ![]() I’ll be sharing a first look at how this artwork was used on actual products.Laugh-O-Gram Studios | 21st Century Fox | Capital Cities/ABC Inc. Stay tuned in the coming weeks for a Disney Parks Blog Unboxed video about this new collection. One of my favorite details is seen in the background of the above image – the classic Disney “World” logo from the 1970s. The style guide includes logos, character artwork, color callouts, patterns and more that can be applied to various products. You’ll also spot a vintage-looking Mickey Mouse which adds to the retro vibe.Īrtwork was pulled together in a style guide used by all categories at Disney Theme Park Merchandise. This is particularly helpful when creating complementary apparel items or other goods like drinkware.įor the pastel color artwork, the team added Tinker Bell to several designs. There are two different color versions of this logo that can be applied to various products. We included opening year attractions like ‘ it’s a small world,’ and other more recent additions such as Seven Dwarfs Mine Train.”Ĭody mentioned the main merchandise logo shown above features each of the themed lands found in Magic Kingdom Park. The attraction logos became a big focus for us as they each have such unique and iconic designs. “Artist Jeff Granito provided much of the artwork for this program. “We wanted the artwork to celebrate Magic Kingdom’s entire history since 1971 yet have an overall vintage feeling,” explained Cody. I caught up with Cody Reynolds, Creative Manager with Disney Design Group, to learn more about the inspiration behind this program. Today, I have a first look at artwork created for commemorative merchandise being released this fall. This October, Magic Kingdom Park at Walt Disney World Resort will celebrate its 45th anniversary. ![]()
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